Francine Daley has worked for over thirty-four years at Xsomo International Limited (Xsomo) in various capacities. She has been in management for over fourteen years and currently manages a vibrant sales and marketing team of twenty. Francine has spearheaded several sales initiatives at Xsomo both on the local and international scene. She was instrumental in the birth of our Business Communication Services Division in 1999 which now handles the print management of several large databases at the national level and has coordinated many other large print and technology projects for private and public sectors. Recently she has led the expansion of our print and paper portfolios. Her academic background is both in Computer Science and in Marketing and she lives by the motto “excellence is in the details”.